Project Stakeholder Management

Project stakeholder management includes identifying and dealing with the executives, managers,
Dick Billows, PMP
Dick Billows, PMP
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employees, customers, contractors and users who will be affected by the deliverables your project produces. The list of stakeholders also includes people who will be lending resources to your project team and helping you gather requirements. In the beginning of your project manager career when your projects are for your boss, the only stakeholders you need to be concerned about are the boss and your team members. The boss is playing the role of all the other stakeholders.  Stakeholders Main Page
But as your carer advances and your projects get larger, there are more stakeholders and some may not work in the same organization you do. In fact, you will spend a great deal of time trying to discover all your stakeholders. Then you’ll gather their requirements so you’re not surprised by new stakeholders with new requirements two weeks before your project was going to be finished.

Project Stakeholder Management: First Step

Many project managers start their first day of a job with a new organization uncertain about  the project stakeholder landscape. That landscape is filled with new players and expectations. Enthusiastic with their bag of skills and eage to add value to their new organization, many PM’s find themselves encountering potential land mines that could derail their efforts.  Instead of taking a step back and doing a proper assessment of both the internal and external environments and their role, they rush full speed ahead to affect change. It is at these times that PM’s need to do a proper assessment about the culture and politics of their new home organization.

project stakeholder managementProject Stakeholder Management: Identify the Key Players

The first step toward effective project stakeholder management is to assume the position of a sponge. Soak up as much information as you can to learn and understand how the organization runs and does business. Treat it like a project engagement with a thorough initiation stage. The objective is to understand the key players and their expectations and position those expectations within the organization’s unique culture. You should identify the key stakeholders who will be critical to enabling you to add value to the organization’s efforts.

Project Stakeholder Management: Create a Plan

Then you will develop a project stakeholder management plan to effectively consult and engage all the key project stakeholders. Their support will be critical to your efforts to enhance the organization’s project management processes. Too often new PMs try to affect change too quickly without looking at the bigger picture. You must plan out the steps you will take. It’s important to be acutely aware of the different power dynamics within the organization. You must assess the best way to influence those dynamics to achieve the best project outcomes for your organization.

Project Stakeholder Management: Execute the Plan

Execute the plan and determine how you will enhance your effectiveness by having a feedback loop to make corrections along the way. During this step, it will be important to be agile and adaptable. Things may change constantly, so it’s important to be able to adapt quickly to any changes and/or new information.

Monitor and influence your engagement with all project stakeholders but specifically the key players. They have the power to make or break your efforts. You need to understand their expectations and manage them effectively. This can only be achieved through proper monitoring. The objective is to influence their engagements in your project to achieved the desired outcomes.

To be effective as a project manager, you must understand that you are a critical change agent. That requires you to be aware of the political and cultural dimensions of your role. Ignoring these critical success factors can be costly to your projects and detriment to your career.


You can learn proven project stakeholder management tools and techniques in our online project management courses. You’ll work privately and individually with a expert project manager. You control the schedule and pace and have as many phone calls and live video conferences as you wish.  Take a look at the course in your specialty.

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Author: Dick Billows, PMP

Dick has more than 25 years of project and program management experience throughout the US and overseas. Dick was a partner in the 4th largest professional firm and a VP in a Fortune 200 company. He trained and developed 100's of project managers using his methodology. Dick is the author of 14 books, over 300 articles and director/producer of 90 short project management training videos. He and a team of 25 project managers work with client companies & students across the US and in Europe, South America, Asia and the Middle East. They have assisted over 300 organizations in improving their project performance. Books by Dick Billows, PMP are on