Project launch, also called project initiation, is a critical phase of every project. If it is not done properly, the odds of the project’s success drop significantly. The purpose of the launch/initiation meeting is to build team member and stakeholder enthusiasm for the project. The project manager must also communicate the key strategic issues for the organization that this project will address.
Project Launch Video Synopsis
This video starts with the project sponsor calling the meeting to order and giving a brief description of what the project will produce. The sponsor makes threats to the project team about what will happen if they finish late. He also argues with one of the key team members about the special packaging that will be required for the new product. As the sponsor and the team member start to argue, the project manager interrupts and suggests a way out of the problem.
The sponsor then threatens punishment if the project is late. The project manager steps in and explains to the sponsor that his threats and attempts to lower the team’s estimates will not make the project finish on time or early. The project manager wins the debate but the angry sponsor may take up the issue with the VP.
In this video, watch how the project manager politely but firmly stood up to a terrible sponsor. She knew she had to stop the sponsor’s bad behavior during the project launch/initiation phase. If she didn’t, it would continue throughout the entire project and lead to failure. She took responsibility for the project’s performance but would not commit to a completion date without a clear scope statement and information about the resources available for the project. She did a great job defending the team members to the sponsor but she made it clear that their assignments would be stated as measurable business results.
At the end of the video, watch private interviews with the project manager and team members and learn how they felt about what happened during the launch meeting.
You can learn the steps in a proven project methodology from launch through planning, scheduling, tracking and reporting in our online project management basics courses. You work privately with an expert project manager who is your instructor and coach. You control the schedule and pace and have as many phone calls and live video conferences with them as you wish. Take a look at the course in your specialty.
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